Performance Marketing

Campaign Strategy and Planning:

Developing a strategy that outlines campaign objectives, target audience, channels, and tactics to achieve specific performance goals.

 

Channel Management:

Managing and optimizing various digital marketing channels, such as search engine marketing (SEM), social media advertising, display ads, and affiliate marketing.

 

Ad Creation and Testing:

Designing and creating compelling ad copy, graphics, and landing pages. Conducting A/B testing to determine which ads perform best.

 

Budget Management:

Allocating and managing budgets across different channels to maximize ROI. This includes adjusting spend based on performance metrics.

 

Data Analysis and Reporting:

Tracking and analyzing key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Generating reports to assess campaign effectiveness.

 

Optimization:

Continuously optimizing campaigns based on data insights. This includes tweaking ad copy, targeting options, and bidding strategies to improve performance.

 

Audience Segmentation:

Identifying and segmenting target audiences to ensure ads are reaching the most relevant and responsive users.

 

Conversion Rate Optimization (CRO):

Enhancing landing pages and user experiences to increase the likelihood of visitors taking the desired action, such as making a purchase or filling out a form.

 

Competitor Analysis:

Monitoring competitors' strategies and performance to identify opportunities and stay ahead in the market.

 

Technology and Tools Utilization:

Leveraging marketing technology platforms and tools for tracking, automation, and analytics, such as Google Analytics, marketing automation software, and ad management platforms.

 

Collaboration:

Working with other teams, such as creative, content, and product teams, to ensure that marketing efforts align with overall business objectives.

 

Compliance and Best Practices:

Ensuring that marketing practices adhere to industry standards, regulations, and best practices to avoid issues and maintain credibility.

 

Search Engine Marketing (SEM) Platforms:

• Google Ads

  For search ads, display ads, and video ads on Google's network.

• Bing Ads

  For search ads on Bing and Yahoo search engines.

 

Social Media Advertising Platforms:

• Facebook Ads

  For targeted ads on Facebook and Instagram.

• LinkedIn Ads

  For B2B advertising and professional targeting on LinkedIn.

• Twitter Ads

  For promoted tweets and accounts on Twitter.

• Pinterest Ads

  For promoted pins on Pinterest.

• Snapchat Ads

  For ads on Snapchat, including sponsored lenses and filters.

• TikTok Ads

  For video ads on TikTok, leveraging its unique format and audience.

 

Display Advertising Platforms:

• Google Display Network (GDN)

  For display ads across a vast network of websites.

• Programmatic Advertising Platforms

  Such as The Trade Desk or MediaMath for automated and data-driven ad buying.

 

Affiliate Marketing Platforms:

• CJ Affiliate

  For managing affiliate partnerships and tracking performance.

• Rakuten Marketing

  For affiliate marketing and performance-based partnerships.

• ShareASale

  For creating and managing affiliate programs.

 

Email Marketing Platforms:

• Mailchimp

  For email campaign management and automation.

• HubSpot

  For inbound marketing, including email marketing and automation.

• Klaviyo

  For email marketing, particularly in e-commerce.

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Analytics and Tracking Platforms:

• Google Analytics

  For tracking website performance and user behavior.

• Adobe Analytics

  For advanced analytics and reporting.

• Mixpanel

  For product and user behavior analytics.

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Conversion Rate Optimization (CRO) Platforms:

• Optimizely

  For A/B testing and experimentation.

• Unbounce

  For creating and optimizing landing pages.

• Hotjar

  For heatmaps and user behavior insights.

 

Marketing Automation Platforms:

• HubSpot

  For comprehensive marketing automation and CRM.

• Marketo

  For advanced marketing automation and lead management.

• Pardot

  For B2B marketing automation, part of the Salesforce ecosystem.

 

Video Advertising Platforms:

• YouTube Ads

  : For video ads on YouTube and Google’s video network.

• Vimeo Ads

  For video advertising on Vimeo.

 

E-commerce Advertising Platforms:

• Amazon Advertising

  For ads within the Amazon ecosystem.

• Google Shopping Ads

  For product listings and shopping ads on Google.